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One AI

Artificial intelligence (AI) is becoming the most powerful technology humanity has ever created. Yet we’re building it as though it’s just another product, locked behind closed doors, developed in competition, and controlled by a handful of companies racing to be first. What if we’ve got .... Read more


One AI: The case for ending the race and building one AI for humanity (Part 1 of 3)

For the past few years we’ve been told that the future of artificial intelligence depends on competition. Build bigger models. Raise more money. Buy more GPUs. Hire more researchers. Beat everyone else. The assumption has been that if enough companies compete, humanity will somehow end .... Read more


One AI: How it would actually work (Part 2 of 3)

If AI is becoming humanity’s most important technology, why are we building it like a smartphone app? When I suggested that the world should stop building competing frontier AI models and instead create One AI – a single open-weight, open-source foundation model developed for humanity .... Read more


One AI: Building humanity’s AI (Part 3 of 3)

Throughout history there have been moments when humanity realised that competition alone wasn’t enough. Sometimes the stakes become so high that cooperation becomes the only rational strategy. Artificial intelligence is rapidly becoming one of those moments. Today, the world’s most valuable companies are spending hundreds .... Read more


Generative Engine Optimisation (GEO) – exposing who was doing SEO properly all along

Over the past year, a new acronym has become the latest buzzword in digital marketing: Generative Engine Optimisation (GEO). The promise sounds compelling. Optimise your content for AI systems like ChatGPT, Google Gemini and Perplexity, and your business will become more visible in the age .... Read more